Copywriting and Consulting

Creative Copy and Squarespace Web Design for Local Businesses in the Shenandoah Valley

Scarlett Royce, Shenandoah Valley Copywriter and Consultant at the Bluebell Festival

Your Business is One-of-a-Kind—

Let’s Bring Its Magic to Life Online.

Your business is more than just a storefront—it’s a story, a dream, and a reflection of your passion.

I’m here to celebrate that.

With a creative blend of words and design, I craft websites and content that capture your business’s essence—its personality, history, and unique spark.

I believe every business deserves to stand out in its own brilliant way. Whether you need a custom website, captivating copy, or SEO-optimized content, I’ll partner with you to create a digital presence that feels authentic, supportive, and uniquely you.

Why Hire a Copywriter?

Time.

Your time is sacred.

You’ve got a business to run, a life to live, and people you love. Copywriting shouldn’t be the thing that steals hours from what matters most. I step in so you can step back—back into your zone of genius, back to your people, back to peace.

Clarity.

Your voice is in there—let’s draw it out.

If writing feels like wading through fog, you’re not alone. I specialize in capturing your voice and refining your message until your words feel like a true reflection of your heart and your offer. Together, we’ll bring clarity that connects.

Sales.

You’re in business to make an impact—and income.

Great copy doesn’t just sound good; it works. It speaks directly to your dream clients and gently nudges them to say yes. You’ve built something amazing—let’s make sure your words invite the right people in.

Why Work With Me?

When you work with me, you’ll experience a thoughtful, collaborative process designed to bring your vision to life. With five years of experience and a deep passion for helping local businesses, I’ll take the time to listen to your story, understand your goals, and craft a website and content strategy that’s tailored to your unique business.

Every project I create is fully customized—no templates, no cookie-cutter designs. I focus on showcasing what makes your business truly stand out.

Let’s work together!

Why Invest in Custom Web Design?

Presence.

Your website is often your first impression—let’s make it count.

It should feel like you the moment someone lands on the page. Whether you’re welcoming a local client or customer or someone across the country, I design Squarespace sites that are as beautiful as they are functional—and completely aligned with your brand.

Ease.

No more wrestling with tech or wasting hours Googling how-to’s.

I take the overwhelm out of the equation with a smooth, efficient process that leaves you with a website you actually love and know how to use. It’s my job to make sure your site works for you, not the other way around.

Confidence.

You deserve a site that makes you proud…

One that reflects the quality of what you offer and gives your audience a clear, compelling next step. From layout to launch, I’ll help you tell your story in a way that builds trust—and turns visitors into loyal customers.

Scarlett Royce, copywriter & consultant, standing in foyer holding a laptop

Rooted in the Shenandoah Valley. Web design & copy with clarity, color, + heart.

Hi, I’m Scarlett—multi-passionate creative, wordsmith, and web designer with a heart for small businesses and a love for bringing big ideas to life.

Whether I’m crafting compelling copy, designing beautiful, strategic websites on Squarespace, volunteering in the community, or diving into digital marketing, one thing stays the same: I’m all in.

I believe your business deserves to shine in a way that’s true to you, and I’m here to help make that happen—with clarity, intention, and a touch of bold, beautiful personality.

Copywriting & Web Design Services

I offer multiple types of copy and web design options to best fit your business needs and goals.

✨ Website Copy & Design

✨ Website Copy

✨ Blog Posts

✨ Social Media Captions

✨ Newsletters

✨ Articles

✨ Landing Pages

✨ Sales Funnels

✨ and more!

Prices vary. I also offer bundling and retainer projects.

Are you ready to get started?

My Latest Success Stories…

One of the absolute joys of having a copywriting and web design business is the fact that I get to meet and work with such fabulous people! People who are bringing so much value, beauty, and unique products or services to the world.

I appreciate each one of you!

My just-completed latest project: Audley Farm

Client Review: Desirée Weaver
Scarlett Royce Agency Client Review: Chelsea Blackbird
Scarlett Royce Agency Client Review: FISH of Clarke County
Scarlett Royce Agency Client Review: Joelene Powell