Copywriting Tip #1
Copy Tip #1: Speak directly to your ideal client or customer!
Have you heard of this concept: If you focus on everyone, you’ll reach exactly no one.
It means you just cannot speak (post/target) to anyone and everyone.
Warren Buffett is famous for his clarity when writing his investment reports. Here are his thoughts about writing to a specific person/people…
“When writing Berkshire Hathaway's annual report, I pretend that I'm talking to my sisters. I have no trouble picturing them: though highly intelligent, they are not experts in accounting or finance. They will understand plain English, but jargon may puzzle them. My goal is simply to give them the information I would wish them to supply me if our positions were reversed. To succeed, I don't need to be Shakespeare; I must, though, have a sincere desire to inform. No siblings to write to? Borrow mine: Just begin with 'Dear Doris and Bertie.’” (From Doris and Bertie.com)
Think about your favorite brand or small business or business coach on Instagram.
What makes them a favorite?
Think about their vibe, their copy, and their style.
Have you ever thought, ‘Wow, she is speaking to ME!’?
Maybe not consciously, but you FEEL the connection. You FEEL you’re in the right place. Like you belong. You feel seen. Like you want to keep coming back because they get you. You don’t want to miss their stories, reels, and announcements because you are their people and vice versa!
It’s pretty cool when that happens, right?!
This is what I want for your business, too!
If you’re realizing that you haven’t been hitting the mark in communicating with your people, I want to help.
Are you not posting often or consistently, because you’re thinking too broadly? It’s hard to come up with words aimed at anyone and everyone.
Or maybe you are posting but with no engagement.
Super frustrating, eh???
HERE’S THE PLAN:
1. ZERO IN on your ideal customer or client.
Be specific, Bob! (Anyone else a big fan of The Incredibles?!)
2. Give that person a face and a name.
Include a list of demographics… age bracket, gender, region of the country, job status, hobbies, interests, and anything else that will help you get more detailed about them.
And then go deeper.
3. Make a list of your right-fit client’s top five pain points.
4. Now, write out your solutions to their top five pain points.
This can apply to all your copy… website, emails, newsletters, social media posts, blogs, etc.
I’d love to know what changes you make and what changes you see in your engagement.
Do you have a question? Use the contact form to get in touch!
And if you’re too busy to write (or just hate to write), I have a few copywriting client slots open. Send an SOS to my email: scarlett royce agency at gmail.com .
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