Why Does Your Small Business Need a Copywriter?
Hello, fellow entrepreneur boss lady!
You did it! Congratulations!
Your website is live. What a feeling!
You’ve put in the effort to get something on the World Wide Web.
It has a smattering of photos, maybe a few graphics, and a few lines of copy. Maybe your product or service list. Some pricing.
And ... that’s it.
Are you surprised that you’re hearing nothing but especially noisy crickets?
You’re still waiting for the masses to visit your site and book the next gig or buy your amazing wares.
I know that’s frustrating.
Are you feeling at a loss?
Are you wondering what to do next? What could help? Is there a strategy that could improve your analytics?
Guess what? I have the answer to your questions.
It’s time to hire a copywriter!
“The wealth secret of nearly all businesses, and especially internet-based businesses, is the secret of great copywriting.”
Check out these compelling reasons why a copywriter is your next best business move. . .
Time is a Valuable Asset
You are busy building your dream!
You don’t have time to think about writing. You have so many other things on your plate. Your business, your family, your friendships, to name just a few.
Maybe you don’t even enjoy writing.
All the more reason to hire a copywriter to do the work for you. Then you can focus your time and energy on your business strategy, connecting with your clients and customers, and filling orders.
Plus, taking your kids or grandkids or neighbor’s kids on hikes and finally making that coffee date with your best pal.
Oh, and planning meals, and getting the house cleaned, and doing the laundry . . .
The list is endless!
I have a friend who is a real estate agent. She is just getting started. Because she is a busy mom and grandmother who doesn’t like to write, and can’t afford any extra time in her schedule to agonize over what to write, she knows hiring a copywriter will add enormous value to her website and blogs.
She wants to focus her undivided attention on finding the right home or property for her clients, not sit in front of a computer wringing her hands over how or what to write.
I’m excited to be on her to-hire list!
SEO Matters
SEO (Search Engine Optimization) - that mysterious ranking method that we’re all trying to understand and reach with our online presence.
A professional copywriter has studied the latest SEO research and trends and knows the importance of keywords, audience, word counts, etc.
There are a myriad of SEO experts and courses and master classes and webinars and YouTube videos and websites. You could spend hours, days, and even months taking these classes and trying to figure out analytics and search engines.
But I have a feeling you’re not that interested, or again, don’t have the time. You are passionate about your business, not the behind-the-scenes minutiae.
Don’t get bogged down in those details.
Let a copywriter be concerned with all things Search Engine Optimization for you.
Let me take that off your plate!
The Research
A professional copywriter delights in doing the research for you.
We’re a little geeky that way!
I learn your brand voice, your ideal client, your past marketing techniques - i.e. what’s worked for you, and what’s been a complete waste of your time and energy.
I also research your audience, your competition, your products and services, and write with all those factors in mind.
Research and learning your voice are some of my favorite aspects of writing for your small business.
It’s part of the joy of being behind the scenes, finding out all the juicy details I need in order to write in your voice and the best way to address your ideal client or customer.
I get to know you and your specific target audience to attract those people and make connections with them.
Fresh Content
Coming up with vibrant, new content for your website, blog posts, email lists, social media captions and more, again, takes time and energy.
A professional copywriter takes this job off your to-do list and ghostwrites for you.
I come up with ideas for telling your story. I make a list of topics for your blog or will collaborate with ideas you may have been working on for a while.
I can provide a content calendar, or we can remain flexible regarding the topics you are interested in and want your customers or clients to read about.
I help people see you as the expert that you are!
What is one thing you can hire a copywriter to do today?
Besides website copy for all of your individual pages, blog posts are an especially fantastic way for you to establish expertise and authority in your business.
Don’t let anyone tell you blogs are unnecessary! They are absolutely vital to your website’s growth, and, to the growth of your business.
Consistent, engaging blog posts help your business gain clout and SEO ranking.
You keep current clients and customers coming back again and again.
You also see new customers being organically attracted to your site.
Blog posts also offer another critical spot where we can offer a CTA (Call to Action), thus more opportunities for more sales.
According to Hubspot.com, 77% of people on the internet read blogs regularly.
It’s time to get some blog posts up and running!
Why wouldn’t you hire a copywriter to help save you precious time, take the writing pressure off your shoulders and write valuable, interesting content in order to build trust with your current customers and gain new ones?
Interested in my services? Check them out HERE.
Ready to get started? Click HERE to schedule a time that fits your schedule.
I’m excited to work with you!
